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How do you know if you’re in the right business?

How do you know if you’re in the right business?

Home About Kate Contact Our Team How do you know if you’re in the right business? Before I became an entrepreneur 8 years ago, I first came to the realisation that I was unemployable. In fact, if I had me as an employee, I would fire myself. My inner rebel didn’t like...
Know Your Customer

Know Your Customer

Home About Kate Contact Our Team Know Your Customer The one mistake I consistently see among entrepreneurs whose marketing isn’t working is they generally don’t spend enough time understanding the psychology of their ideal customer. This should actually be the...
An honest share

An honest share

Home About Kate Contact Our Team An honest share I’m going to share an experience with you that made me feel normal. In the past, I used to struggle with severe bloating. I could eat lentils for example and for the next 24 hours look like I was 4 months’ pregnant....
Entrepreneurs are human too

Entrepreneurs are human too

Home About Kate Contact Our Team Entrepreneurs are human too In 2019 I was lucky enough to attend a mastermind with Gary Vaynerchuk. One thing he said which really landed for me was…people don’t want to watch any more how-to videos about building funnel and...