
Know Your Customer
The one mistake I consistently see among entrepreneurs whose marketing isnβt working is they generally don’t spend enough time understanding the psychology of their ideal customer.
This should actually be the lead domino. If you get it right in the beginning everything else becomes easy.
Service-based entrepreneurs in particular think their brand is based on how they project themselves out into the world, where itβs actually about how youβre being perceived by your market.
The market always decides if you don’t spend enough time actually understanding their buying psychology. Theyβre the ones who will decide that you’re not the right fit.
When we spend enough time in the beginning understanding the nuances of our customers, we collapse the time it takes for our business to hit that 5, 6, 7 figure a month bracket. This comes down to even comprehending the unconscious messaging through your imagery, the colours you use in your videos, and the symbols you’re using in your logo.
Iβve had people come to me thinking their brand is all about freedom. And then when weβve tested it with the market, the market thinks their brand is about working too much and hustling too hard. Nobody wants to buy from them because they feel like all theyβre going to do is build another prison for themselves and their business, when really theyβre trying to teach people how to make money without working harder.
So get this right and avoid these types of miscommunications.
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