Often some entrepreneurs own intelligence is their biggest sabotage when scaling their business.
Saying things certain strategies and systems are too basic or too simple is the common symptom of this sabotage pattern.
The reality is basic and simple is what successful businesses are built on.
Complicated over intellectualised systems for lead generation or sales or delivery are why people are often working too hard or can’t get over 100K a year despite being in business for YEARS.
You can ether be too intelligent for everyone or you can have a successful profitable business.