At some point in your entrepreneurial journey, or even your life journey, you will experience self-doubt. It is that annoying voice in your head which constantly tells you what to do.

That voice is actually our brain trying to keep us safe. As humans we have this natural built-in survival mechanism. When it senses that we’re doing something unfamiliar, something that takes us out of our comfort zone, it creates a negative dialogue to make us give up.

No matter how successful you are in life and business there will always be times when that voice tells you that you’re not good enough or you can’t do something. This is because it can’t discern whether this is something that will potentially improve our life, such as developing leadership skills or building better relationships.

When this happens we have two choices:

1. We can listen to it and give up on what we were doing. This makes the voice stop because the threat has gone.

2. We recognise it for what it is then move on with our plan, feeling the fear and doing it anyway.

If you succumb to self-doubt then you are choosing not to succeed. However, generally speaking, it comes when you’re about to break through, when you have consciously committed to moving outside what is familiar to make a better life for yourself.

Those who succeed recognise self-doubt for what it is. They know it’s just their brain pulling on their experience and model of the world to manifest a negative dialogue to stop them from moving forward.

When that voice starts talking to you, celebrate, be excited, because it means that you’re about to break the familiar patterns and the current model of the world that you have in order to go to the next level.

In order to move forward, we must move out of what’s familiar, so how you react when that voice kicks in is the difference between success and failure in life and business.

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