Email marketing is still superior

Dec 4, 2020 | 0 comments

I recently did a little experiment because I’m sick of people saying email marketing is dead. It is not dead and it will not die unless the entire internet closes down.

I ran some ads to cold traffic with an epic lead magnet I created called “How to Look Like a Professional on Camera”. I then sent 3 emails to 100 email addresses and followed them up with a pitch to buy a product worth USD997.

Out of the 100, five people bought the product!

That’s a 5% success rate!

This worked because I understand the psychology behind my niche and I’m very good at targeting my ads. And of course I had a valuable lead magnet and quality email list. You must have these things in order for it to work.

There are 3 reasons why email marketing is better:

1. You own the data.

We don’t own the data we collect on Facebook, Instagram, or YouTube. If we don’t adhere to their rules, or if they decide to change the rules of how we market, then we lose all those contacts and all that information.

2. The money is in the niche.

You can really niche email marketing by making sure that the people on that list are exactly who you want to be marketing to.

Once you collect their email addresses use a combination of social media marketing and email. People are more likely to open an email and it’s easier to measure who opens an email as opposed to who sees a Facebook post.

You get more captured attention on email so it’s much easier to convert them that way than on a social media post because it is so noisy online.

3. There’s literally a 42 times return on investment on email marketing.

This means for every dollar you put in, you should expect a $42 return as long as you do email marketing correctly.

It all starts with a really good lead magnet which you can utilise on places such as Instagram, Facebook, LinkedIn, Google or you could just do a good old-fashioned mailout and drive people to opt-in for your email.

It’s crazy to me that people aren’t taking advantage of email marketing so go ahead and try it, then let me know how you go.

If you would like to join our Facebook community so you can learn more and connect with other empowered entrepreneurs, click here:

Want to automate your business and enjoy more freedom?

Sign up for the


to get access to weekly resources that will teach you everything you need to do for pre-launch, launch and post-launch of your digital business.

You might also like...

Confessions Of A Business Coach

Confessions Of A Business Coach

In my experience despite saying they want results in their business when hiring a business coach, A LOT OF PEOPLE DON’T ACTUALLY WANT RESULTS. (Sure consciously they say they want that yet unconsciously). Yet a lot fo them just want to be SEEN. Seen by the business...

The worst period in my business nearly destroyed me

The worst period in my business nearly destroyed me

It was the worst because I invested over one million in self and business development in 12 months AND 60% of those investments were coming from me needing VALIDATION. The 60% investment were a nightmare and brought me to my knees. I unconsciously cared more about...



Often some entrepreneurs own intelligence is their biggest sabotage when scaling their business. Saying things certain strategies and systems are too basic or too simple is the common symptom of this sabotage pattern. The reality is basic and simple is what successful...

What's new



Psycho Cybernetics by Maxwell Maltz

When loosely translated from the Greek, cybernetics means 'a helmsman who steers his ship to port.' The contemporary definition of cybernetics is the scientific study of how people, animals, and machines control and communicate information. Psycho-Cybernetics, a term...





For ^ entrepreneurs building wealth and empires that change the world.


Join us!