When loosely translated from the Greek, cybernetics means ‘a helmsman who steers his ship to port.’ The contemporary definition of cybernetics is the scientific study of how people, animals, and machines control and communicate information.

Psycho-Cybernetics, a term coined by Dr. Maxwell Maltz, means, ‘steering your mind to a productive, useful goal so you can reach the greatest port in the world, peace of mind.’

Maltz was the first researcher and author to explain how the self-image (a term he popularised) has complete control over an individual’s ability to achieve (or fail to achieve) any goal. And he developed techniques that anyone can use to improve and manage self-image – visualisation, mental rehearsal, relaxation. These techniques have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than fifty years.

The teachings of Psycho-Cybernetics are timeless because they are based on solid science and provide a prescription for thinking and acting that leads to quantifiable results.

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